Social media is considered the number one daily activity among Americans and 76% of Facebook users worldwide visit the site on a daily basis. An average time spent sending emails and to Google is more than anything else. An investigation concluded that 93% of marketers use social media platforms to promote their business. Social networks are getting bigger every day. If you are not using social media for your brand, you are simply ignoring a large number of customers. Here are some social media strategies to boost your online presence.
Create a game plan and stick to it
Not having an execution strategy means your content is a total waste. Set limits on the number of tweets you want to post per day. This number can vary based on requirement, but you need to post at least four tweets in a day just to set a benchmark. Before setting a fixed number, first study your competitors, study SMO Company, how much they are publishing in a day because it is important to be active but not too active. Compile your content so that it is easy to read and useful when needed. Prepare your content a week in advance, but also be ready to make the appropriate changes.
Treat each social media platform as an individual entity
Each platform must be treated as a different or separate entity. There is content that you can share on all platforms and there is other content such as a joke that is not suitable for LinkedIn. You need to make a strategy so that the content is suitable for each platform. You can share business related stuff on LinkedIn, but since Instagram is a more visually driven platform, you need to share more images to attract more audience to your account. While you can mostly share anything on Twitter and Facebook, these are platforms where you can share your views on a particular topic or you can ask others to share their views as well. Paying attention to the demographics of your followers on each platform will help you prepare content that may appeal to them.
Go the extra mile in customer service
Whenever a visitor doesn’t get a response when they post to your Facebook page or tweet to your account, trust is lost. Due to this lack of communication, you will turn to your competitor (SMO Media Agency) for all the answers to your questions. But if you respond in time, you will be very impressed and flattered by your company. The chances of you becoming one of your loyal customers increase. Responding on time and solving problems are two of the key points to win the heart of your client and retain your brand forever. It is humanizing to take the time to respond to a personal inquiry that also strengthens your authority. Sometimes people make negative comments about their accounts, at that point without panicking, see what you can do to change that negative comment into a positive one. Increase the level of its services; Ask each client what are the things or areas in which they think they are lacking. Improve those things so that the next time the customer comes back to you, they can feel the change and appreciate it for not ignoring their feedback.
In this fast-paced world of social media, mistakes are inevitable. Accept these setbacks instead of just ignoring them. Little mistake like missing comma is not that important to make ad, people must have noticed it already and decided to ignore it, but if you keep posting it will only create disaster. But sometimes the problem is bigger than that, like the wrong product delivery, in that case, proactively respond by being active and apologetic and tell your customer what your next step will be so that your customer knows that you are actively working. to do things right. No matter what big mistake he made, don’t feel sad, hug him, apologize for him, and correct things.
Track & Talk
Follow-up is often seen as slow and tedious. But it only takes a few hours a month to track things, to track whether your strategy is generating correct results or not. What are the things you can change to increase your production further? Always keep track of your number of followers, your post reach, post sharing, likes on a particular post, what time frame the audience responds the most. Keep a list of hashtags that are suitable for your business and others that may not be suitable for your brand but are powerful. Study what your competitors are doing, follow them and get ahead of them.