Sun. Nov 28th, 2021

Looking to drive sales and brand recognition? Perhaps you are looking to become a thought leader within your market? If you answered yes, then it’s time to start working with a copywriter. Copywriters help create marketing material by writing the material for you, but what material should you choose? Learn the difference between brochures, white papers, and case studies and how they will help you meet your specific goals.

It doesn’t matter if you offer a service, a product, or both, sales are important to your business. One of the most affordable ways to increase your sales is through copywriting material. Of course, you are probably not in the business of writing sales material. You are in the business of selling your products and services, so outsourcing your sales collateral might be your best option. But what kind of material should you choose?

There are a variety of sales materials to choose from, however many companies do not know what type of material best suits their needs. This is especially true when it comes to understanding the difference between brochures, white papers, and case studies. Fortunately, each of these has its own advantages in achieving specific goals.

Brochures:

– A great option for B2C sales, but can also be used in B2B

– Provide a clear and concise description of your product and service.

– A good starting point for new business.

White papers:

– Best used for B2B sales or B2C sales if your product or service is expensive and complex.

– This form of sales material can include up to 10 or more pages, providing detailed information on a specific topic and the best solutions available.

– Due to its extensive and detailed content, this is a great way to establish yourself as a thought leader within your business sector.

Case studies:

– Works great for both B2B and B2C

– Provide prospects with detailed testimonials from previous clients.

– Allows you to show your success stories in real life

These are just a few of the available forms of marketing materials to choose from. So if you’re still not sure which one would work best for you, a good copywriter can help steer you in the right direction. A copywriter will work with you to understand your goals and explain which option will achieve those goals at the most affordable price. Remember, these are just 3 examples of small business marketing materials, so contact a copywriter today!

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