Fri. Jan 28th, 2022

With your company’s fan page up and running on Facebook, you’re ready to do business. You may even have launched ads to see how those who like your page grow. Even when running social plugins from your website, you’ve likely seen an increase in traffic and conversions. With these strategies in place, you may have been wondering, how can I get more? How can I access millions of potential customers online? Can Facebook give me more people interested in my business without ruining me?

If you only focused on Facebook advertising, it might seem difficult to keep your business growing. They’re amazing, they’ll turn into cash, but for some businesses it might seem like too risky to spend more than $ 2,000 a month (or even $ 20,000) just on ads. Instead of focusing your efforts on just ads, or waiting for people to find your page, go to the Facebook Marketplace.

Marketplace is the classified ads section of Facebook. While there may be more than 500 million people on Facebook, less than 10% currently use the classifieds section. Most people seem to still prefer to go to Craigslist. Facebook is trying to change habits and gives you the opportunity to share special opportunities with your friends and fans.

To help you tap into a few million more prospects, we invite you to consider the following with Facebook Marketplace.

  1. Gopro – While many social media marketing methods are free, other elements have costs. When you use the “Pro” version of Marketplace (powered by Oodle), you have the opportunity to connect your classified ads to your fan page. This allows you to quickly share new offers with those who connect to your fan page.
  2. Headlines – With people being exposed to more and more media, it is increasingly difficult to get people’s attention. Eliminate them from simple navigation and call them to action by creating an energetic headline. Let people know how they can save time and money when they take the time to look at your ad.
  3. Keep a schedule – 1 ad in the market is not enough. Even the basic “pro” service allows you 10 listings per month. Give yourself maximum opportunity by using all 10. As you get responses, consider running more ads, even 1-3 a day. The most important thing is to be consistent with your ads to give yourself the best possible chance.

With Facebook Marketplace giving you the opportunity to market everything from cars to services, there are a myriad of opportunities. Getting your fans involved in what they want to see more of about your business will help you take advantage of this powerful platform for your business.

Discover innovative methods of marketing on Facebook with our free 5-day course today.

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