Tips for Virtual Assistant Success
Virtual Assisting has become one of the most exciting and rewarding home businesses. What a privilege it is to be a part of such an evolving industry that is continually growing and offering new opportunities and rewards for those entering the business and also for veteran professionals. Marketing your Virtual Assistant business can be a rewarding adventure, providing you with a permanent clientele and additional earnings.
Here are some ideas you may want to explore:
Tip No. # 1: Add an EP to your signature line: We all know how important that signature line is to the success of your business. Here’s an easy way to make it even more profitable: Add a PE to your emails. You can offer your customers additional discounts or inform them about a new service. Did you receive a new certificate from VA? Tell them! This may be a perfect opportunity to maybe honk a bit.
Tip No. # 2: learn from the pros: Keep looking for new and valuable sites that offer marketing advice. There are professionals who specialize in marketing. Let them guide you to get more profit. For example, I recently came across this site-thewebmuse.com. It has great marketing tips, special reports you can receive for as little as $ 9.95, affordable marketing teleclasses, and a monthly newsletter, “The Museletter.” I could go on but check it out for yourself and then see how you can benefit as well.
Be a mentor. I know that one of the ways I have really grown my business is by advising others and networking with others. Any networking is valuable, and when you are a mentor, you become an expert while helping others.
Tip No. # 3: trade with candy wrappers or business magnets: Do something different with your marketing. Candy wrappers can be a perfect way to show your customers your uniqueness and grab their attention. You can print your company name and logo. If you’re visiting local customers, pack a “small pack” of coffees / teas, your logo chocolate bar, maybe a personalized pen, and of course several business cards. Drop it off at new businesses in your area. How about the doctor who just moved or the new lawyer who just graduated from law school? You can also send them and it is not limited to local customers.
Magnets are great marketing tools. VistaPrints offers them at greatly reduced prices and matches your business card. I send one to all my clients and in my portfolio to clients who have already expressed interest in my services. This just adds that extra promotional advantage that I feel.
Tip No. # 4: market to your existing customers: Your existing clients already know the caliber of the work you do. But your marketing doesn’t have to stop there. Keep them informed of new services or features. Send out a newsletter or even a tip of the week to keep your name in front of them. And when was the last time you called them and asked, “Hey, how are you? How’s business going?” A personal call like “What’s been going on?” It can make a very favorable impression.
Tip No. # 5: List Tips On Your Website: One of the ways to demonstrate your expertise is to list the things you know on your website. This shows your customers and potential customers that you know what you are talking about. In both of my sites I have done it with great success. At Virtual Word Publishing, http://www.virtualwordpublishing.com, I also include a comprehensive list of resources so others can find the information they need on my site. This draws them to my site and while you’re there hopefully makes them want to do business with me.
Market your way to business success! Seeing how doing things a little differently can make a big difference. And lastly, enjoy your marketing. When customers see that you enjoy what you do, they want to do business with you.