YouTube is an online video sharing website that allows users to share and watch videos. Since its introduction in 2005, YouTube, through a simple interface, has given everyone with a computer and an Internet connection the opportunity to post a video that can be shared with a large number of people around the world in A few minutes. Users are classified as registered and unregistered. Registered users have the privilege to upload and share an unlimited number of videos, while unregistered viewers can simply see what others have uploaded.
YouTube video topics span the gamut from mundane to profound, frivolous to serious, from videos made by beginners to those created by professionals. Education and training, entertainment, fun, music and dance, ads – you name it, YouTube has it and the accountants posted it. Since its launch, YouTube has made video sharing one of the most integral parts of social media. If other social media sites like Facebook have changed the way we communicate online, video sharing has provided us with an alternative way of expressing ourselves and gives any person, company or association the necessary platform to share their “video creations” instantly. .
Why should accounting partners use YouTube?
It is simple and uncomplicated. Uploading and downloading is easy and everything you need to know about YouTube is self explanatory. It doesn’t matter what kind of video you want to post; Educational, informative, or fun – YouTube lets you upload them immediately, and anyone with internet access can instantly view them all over the world.
Website Monitoring has posted some amazing statistics from YouTube. In March 2010 it was said that 24 hours of video are uploaded every minute. The growth in popularity of YouTube is evidenced by the following; In October 2009, YouTube had more than 1 million daily views, and in a short period of 6 months it grew to 2 million daily views in May 2010, which is almost double the audience in prime time of the top 3 U.S. broadcast networks combined. More than 3 million people are connected on YouTube, sharing 46.2 years of videos with Facebook users daily.
YouTube is a fantastic tool for accounting firm partners because you get information about their product or services with minimal associated costs (if you’re not making the video yourself). Most accounting firms can implement YouTube in their marketing efforts and experience little to no impact on advertising budgets, making YouTube a very attractive and profitable option.
There are an unlimited number of ways that accounting firm partners can choose to use YouTube. The limitations are dictated by your company and how you decide to represent yourself professionally. YouTube can be used to advertise, market, create thought leadership and brand awareness, boost your company’s professional profile, research potential hires, post hiring requirements, provide information and entertainment or career development, customer education, reputation management. , customer testimonials … and more. If you can imagine it, you can and post it on YouTube (subject, of course, to the terms and conditions of use of the website).
YouTube will soon be an important part of your accounting firm’s Internet communication tools. So get on, check it out, create and post your first video.